New products don’t stay new for long but new partners can become lifelong relationships. In this month’s issue of Total Food Service Magazine, Andrew Geoffrey Beres and Morgan Tucker give their hot take on the flatware brands we’re most excited about as we head into summer specification season, including our newest partnership with Studio William based in the United Kingdom. Read the full article here.
The hospitality industry has coveted Pascal Naessen’s industrially inspired flatware range for several years, but it always seemed a bit…out of reach. It was almost too cool.
Now, in 2019, we’re excited to announce that this beautiful stonewashed pattern is in stock for immediate delivery.
The designer of this unique collection is Pascal Naessens, a Belgian food and lifestyle personality who created Pure for Serax with comfort, function and effortless style in mind. Her flatware range injects a bit of funk and warmth to a cold, stainless world of flatware options in the foodservice market. She’s a female artisan we have our eye on in 2019 and beyond. Just this year, she launched a new range of cookware and utensils that we think we’ll be seeing in open restaurant kitchens and banquet spaces very soon. In addition to flatware and cookware, Naessens’ first product launch with Serax was a refined rustic stoneware that compliment the full Pure portfolio.
If you are unfamiliar with Serax, get familiar. This creative thinktank applies the same school of thought to its various flatware patterns that it does to dinnerware, glassware, serving pieces and furniture. Serax supports designers and artisans that take functional items and stretch their forms until the final product straddles artwork and utility, leaving the guest with a memorable experience and unforgettable presentation. That thought process is similar to what the world’s greatest chefs use in the creations of their menus and various restaurant concepts, and that is perhaps why so many chefs choose to source Serax for their tabletops.
PURE originally launch in a stonewashed black that left owners and operators drooling. Now this pattern can be yours in stonewashed black, copper or stainless as we are stocking all three available finishes.
PURE flatware is now in stock in these eight following sizes:
Salad/Dessert Fork, 7”
Table Fork, 8 ¼”
Table Knife, 9”
Dessert Knife, 7 7/8”
Table Spoon, 8 ¼”
Dessert Spoon, 7”
Teaspoon, 5 ½”
Espresso Spoon, 4 1/3”
For samples and more information on this collection, please email firstname.lastname@example.org.
This freshly stocked flatware pattern is our newest darling. Vintageware is 18/0 stainless steel in the same, classic and adaptable “Austin” pattern of Goldware (brushed gold), Roseware (brushed copper) and Matteware (matte black). Wait no longer than 1-2 business days for your vintage-inspired flatware now available at an incredibly low price point. Frame your food with a bit of antique inspiration and set your table in style with this cozy collection. The Austin pattern was pioneered by the LMT team in 2017 and has seen success among chefs and operators looking for a bit of low key attitude in their flatware. Vintageware is now in stock in these six functional sizes: Salad/Dessert Fork, 7 ¼” Table Fork, 8 ¼” Table Knife, 8 ¼” Table Spoon, 8 ¼” Dessert Spoon, 7 ¼” Teaspoon, 5 ¾” For samples and more information on this collection, please email email@example.com. Photo credit: Eric Medsker Photography